The trap in all four: Leeroy is right that a tool doing everything sells to nobody. But splitting into four products means four positionings, four landing pages and four support burdens, from two people.

Pick one to lead with and let the rest be depth. A buyer arrives for one job. What they find afterwards is a reason to stay, not a reason to arrive.

The tie-breaker is who pays. Founders short of time are also short of money — that is the same sentence twice. Neal and Mark want ABM and nothing else, and they have a budget. That is a signal worth more than any positioning argument.